1. Secondary Target achievement

§ Visiting secondary retail market for business development & generating secondary orders

§ Visiting & interacting dealers on weekly basis

2. Outstanding Control

§ Debtor collection & control

§ Facilitation of the critical outstanding with retailer and stock point

3. Secondary Business generation & Sales Promotion Activities

§ Conducting various promotional activities like Van campaigning, corner meet, stock points appointment.

§ New product market development & demand generation

§ Attending product related problems and inform to company engineer to resolve the issue

4. Stock appointment

§ Conducting survey and potential stock appointment

§ Analyzing the capacity, reach, sales & financial status sub stockiest

§ Setting target for new stock appointment

5. Data & information collection

§ Competitor mapping related to products, prices, new launches, schemes, discount policy, USP’s

§ Preparing customer profiling

6. New Town development

§ Identify untapped market in C & D class towns

§ Conduct survey to understand the actual potential of the market

7. Educating stock point sales team

§ Educating stock point sales team on products USP’s, product pricing, competitors USP’s and pricing